The Nature of Things: Part I of a Music Video Trilogy
"A moving story that you’ll remember for a long time. Take 12 min to unplug from everything else, put your headphones on, set the video to full screen and get lost.” - C.C. The Eargazm
Featured in 'Ones To Watch' Shots & Creativity Magazine
“Powerful, emotive” - Rob Munday Short of the Week 2015
‘The Herbert Bail Orchestra journey into the American psyche’ - Rebecca Guinness, Nowness
“The Nature of Things” is the first in a music video trilogy from the Herbert Bail Orchestra, which in part and whole, conjure the malady of our American psyche. Award-winning director Björn Rühmann, co-creator Kerstin Rühmann and songwriter/composer Anthony Frattolillo and The Herbert Bail Orchestra, offer three enigmatic mood pieces in a style of storytelling that challenges the traditional form.
Within each video, a series of broken characters face the drama of alienation and existential despair over the course of a single day.
Part I, “The Nature of Things,” explores one man’s disconnected emotional life- living alone in a trailer in the middle of the desert with his dog. And when his dog, the last thing he is emotionally connected to, is endangered, his very existence is threatened. For many it creates a feeling of discomfort, as we follow this man's experience of isolation through a barren landscape.
The score to the drama, Herbert Bail’s modern Americana folk ballad “The Nature of Things,” is our emotional umbilical cord throughout the film, representing our relentless spirit and perseverance. The song and video remind us that connection is a vital life force, and when you lose what you are most genuinely connected to, it can impact your own life. Longing, romanticism, our myths, our beliefs, and faith in the American dream are all that remain.
Part I, set in the emptiness of the South Western desert, explores a man’s disconnected emotional life - living alone in a trailer in the desert with his dog. And how when his dog, the only thing he’s emotionally connected to, is threatened, his very existence is endangered. Creating an experience of discomfort and horror for the audience. While the score to the drama, Herbert Bail’s modern Americana folk ballad, and our emotional umbilical chord through the film, reminds us why it all matters. That our longing, romanticism, and faith in the American dream, that our myths, our beliefs, are what remain.